Keys to Success in PPC What you need is the right approach. More than just words and images, the key to winning at PPC on Google and Facebook is to have a strategic plan. There are specific ingredients that we put into every plan we create to help you achieve conversions.
We select the right keywords. This doesn’t mean the keywords with the highest volume necessarily. We look for opportunity. We use our knowledge and experience to understand user intent in searching and how your ad will speak to them and compel them to click.
We also are smart about bidding so you aren’t paying bloated prices for keywords that don’t deliver clicks. Further, the copy we develop for the ads is sharp and addresses the needs of your target audience. High-quality content is vital to increasing clicks.
With Facebook ads, we target your specific audience. There are lots of ways to target audiences on Facebook, from location to gender to interests. We research and understand who your buyer is and what their profile may look like so they see your enticing ads in their news feed.
Beyond exact targeting, the words and images that represent your brand must be persuasive to your audience. With our many years of experience, we know the right formula that piques interest and motivates clicks.
Once someone clicks on your ad, they need to land somewhere. Many brands make the mistake of just taking a prospect to their home page or a product page on their website. Landing pages are designed to focus on the conversion. We design landing pages that are modern, clean, and emphasize all the reasons why that prospect needs to complete the form on the page. We use best practices and our many years of experience to increase your conversions.
SEO is an important supporting factor for PPC. We’ll help you determine what keywords have the most value for organic rankings—which can also help with PPC. We look for specific opportunities in keywords that align with your products and services as well as what your audience is seeking.
Email is still the best return on investment channel in marketing. Even though inboxes are full, if your message is relevant, you'll see more opens and clicks. Email marketing is best built on a strategy with targeted campaigns. We'll help you segment your lists to craft more intimate messaging. We also recommend nurture campaigns as a smart way to turn interested parties into customers.
Establish a strategy for the foundation of your marketing. That strategy needs to be integrated, considering all the many factors and channels involved. We're passionate about delivering marketing strategies that align with our customers' needs and goals. The strategy can be long- or short-term and will also include how the tactics will be measured to show success.
